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Braintree

Now that we have moved and have more room, we have branched out and are stocking a collection of ethical clothes which we know you will just love! Made by an Australian company based in London called Braintree, the stylish and contemporary clothes are made from ecological fibres rather than regular cotton. The company is committed to the highest environmental and ethical production standards, protecting the people and the planet - as the label says, "wear what the world can afford".

But if this all sounds a bit worthy be assured - they are clothes you will want to wear: they feel and look great. The small range includes: men's t shirts (short and long sleeved), shirts and trousers; and ladies tops (t-shirts, shirts and tunics), trousers and an amazing skirt that can be worn 4 different ways including as a sun dress! The clothes are all made from hemp, an amazing fibre.

Cannabis hemp was the world's largest agricultural crop for over 2000 years, producing up to 80% of all textiles and fibres for paper production until prohibition in the 1930s. Hemp is now being rediscovered as a valuable source of clothes and textiles, fuel and food.

So what's 'eco' about hemp?

  • It's a tough and hard-wearing fibre, which doesn?t require herbicides or pesticides and needs little water and grows rapidly allowing 4 harvests a year.
  • Hemp clothes repel up to 95% of UV sunlight; other fabrics only manage between 30 and 70%.
  • Compared with cotton, hemp fibres are 3 times stronger, are softer, and are warmer in winter and cooler in summer.

Hemp contrasts with regular cotton which is grown on less than 1% of the world's surface but uses a whopping 25% of all pesticides and herbicides.*

The new eco clothes are fashionable but also very wearable and practical, so why not pop in store soon and have a look for yourself!

Information dervived from Braintree, except * - statistics from The Observer Magazine, p.31, 14/03/2010.

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